The Footmarks Blog | Footmarks | Page 2
The Footmarks Blog
Seattle, WA (PRWEB) October 14, 2014 — Footmarks, a leader in beacon-based proximity services, today announced it has completed a $1.85 million seed funding round. Shawn Englund, Founder and former CEO of Learn Live Technologies, one of Inc. Magazines Fastest Growing Companies 5 years in row, led the round. Englund also joins the Footmarks team as President of Sales and Operations. Footmarks will use the funds to accelerate platform functionality and scalability, grow the team, and drive sales and business development. Footmarks SmartConnect™, an experience-based analytics platform and end-to-end solution that includes cutting-edge Bluetooth low energy (BLE) beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering, brings leading-edge experiences and data to Footmarks partners and clients. Footmarks’ seed round closing comes after many months of rapid growth for the company. Footmarks graduated from the first class of the competitive R/GA + Techstars Connected Devices Accelerator in March,...
Read More
Last week, Footmarks COO Todd Paris took one for the team, and headed to Deer Valley, Utah, to present “How Geolocation is Changing Retail,” at Digiday’s annual Summit. If you’re going to talk about emerging technologies in retail for 72 hours, Deer Valley, is the place to do it. For the first day of the event, social media was alive with enviable views from the conference’s mountain top perch. Fortunately, the Summit’s speakers and guests were able to pull themselves away from bowling and trail runs long enough to put on a great event.         Digiday summarized the Summit’s key takeaways, and it’s not surprising beacons featured front and center. As they write, “almost every presentation touched on this technology,” and indeed, all eyes were on R/GA Director David Womak, and Footmarks COO Todd, as they gave the audience a live demonstration of the rich analytics afforded...
Read More
Like peanut butter and jelly, and Ernie and Bert, beacons and apps are better together. Beacons need apps to recognize their unique identifiers and facilitate their associated interactions. Apps need beacons for real world context; to deliver the transformative mobile experiences at the intersection of time and place the hardware enables. Together, beacons and apps are unstoppable: the Beyoncé and Jay-Z of the location-sensing industry. Because of this interdependence, consumer adoption and sustained use of beacon-enabled mobile apps is critical to beacons’ success. Some even see crossing this mobile app-gateway as the industry’s biggest challenge. But there’s good news. A batch of recent studies provide encouraging stats on the rise in our use of apps, and big changes made by the mobile app gatekeepers – Apple and Google – are making app discovery and search easier than ever before. So this week’s post is all about apps. Let’s break it...
Read More
What if one app on your phone could unlock personalized offers, and event and restaurant recommendations in real-time, for more than a hundred locations along a single street? And what if all you had to do was start walking along that street to start receiving and redeeming those deals? Such is the proposition of the Regent Street app, making headlines in recent weeks for its markedly different use of beacon technology, for a one-app-one-street premise. The Regent Street app, unveiled in early June, takes advantage of location-aware beacon technology to deliver timely, location-relevant content – discounts, new-product promotions, and the like – to the smartphones of shoppers on Regent Street. The approach differs from the types of beacon deployment we’ve seen so far. Rather than use beacons to leverage an individual brand, or promote a single store, or chain of stores, the Regent Street implementation is an effort – the...
Read More
Summer’s here, the sun’s out, and we finally finished the move to our swank new Bellevue office. If that weren’t enough to celebrate, here are some super encouraging stats, released this week from the ad platform inMarket. According to their study, use of beacons in retail stores delivered: – a 19x increase in interactions with advertised products, – a 16.5x increase in app usage in-store, – and a 6.4x increase in app retention. This is good news. Not only does it validate our own mission to enrich lives through ambient technology, but it means consumers are finding real value in contextualized messaging and personalized experiences, delivered in-store, right at the moment they’re needed most. inMarket’s CEO Todd DiPaola summarizes his company’s findings: “Successful geofencing improves the consumer experience while increasing engagement value for brands. With today’s data release, we now have proof that consumers appreciate this value in a measurable...
Read More
It’s been over a week since Apple’s high-profile WWDC. In the days leading up to the event, many speculated this would be the year of the iBeacon. After the technology’s surreptitious introduction at last year’s conference, developers and members of the press expected the technology to feature squarely in Apple’s plans for the coming year. And Apple didn’t disappoint. Never before has the future of one technology been as heavily foreshadowed and discussed without actual mention of the technology itself. Indeed, Apple CEO Tim Cook never mentioned the iBeacon by name once within his two hour keynote. Nevertheless, with the press and developer communities having spent the past week dissecting every announcement out of Cupertino, it is clear that many of the changes to Apple’s mobile operating system – the upcoming features of iOS8 – will have huge implications for the use, adoption, and impact of beacon technology. Here we...
Read More
Never wait in line again, with Footmarks’ location intelligent software, powered by RFduino: http://ow.ly/xNPOg. Footmarks’ ambient microlocation solution uses secure hardware and a powerful SDK to bring digital intelligence to physical spaces, and enable relevant and real-time personalized customer experiences. With Footmarks’ Coffee Queue App, customers can pre-order and pay for their order in-app. Customers approaching the store passively alert baristas to their proximity, and their orders are prepared. Arriving customers can then bypass order and payment lines and pick up their coffee – hot and ready when they enter. These time-saving experiences and so many more are possible with Footmarks beacons, intuitive management and experience platform, marketing console and configurable SDKs. Write to us at partners@footmarks.com or call us at 1 (800)-558-2556 to learn more. With special thanks to RF Digital and the Lost Bean.  Footmarks: Smarter environments. Happier customers. More informed brands.
Read More
Last week, TechCrunch – via inMarket’s Mark DiPaola – suggested 5 important questions retailers should pose to beacon providers “before [they] beacon.” Because, as he writes, “there have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field,” we thought we’d use this opportunity at Footmarks to allay any “confusion about how to use these devices at scale.” So – here’s those 5 questions for beacon providers, answered by Footmarks – an end-to-end platform, boasting secure and reliable patent-pending hardware and an innovative and intuitive experience platform. 1. Which apps do these beacons work with, and how many people use those apps? Footmarks’ SDK gets built into our clients’ existing apps to bring location intelligence to the client-end user relationship and enhance the app’s utility for both client and end user. As DiPaola correctly points out, the larger the app network in place, the greater...
Read More
In New York, San Francisco, or LA? Then you’ve probably heard about Google’s same-day delivery service Shopping Express, which rolled out in Manhattan early last week. Google is forgoing the delivery surcharge for the next six months, and New Yorkers who signed up for the service before midnight last Monday also received a $10 spending bonus. So far, participating stores in Manhattan include Costco, Walgreens, Target, and Fairway Market, which for many, could easily kill a week’s worth of errands. There’s apps for both iOS and Android, or users can dial up the service at Google.com/shopping/express, to place an order before 4.30pm. So far, reviews have been positive (as per a casual survey of Twitter), and demand for the service has been brisk. So brisk, in fact, that Google was forced to shut down deliveries by noon on its first day. Further reports indicated Tuesday was rocky for the company...
Read More
New York City, NY (PRWEB) May 09, 2014 — Footmarks is excited to welcome former Microsoft Executive Todd Paris as its new COO. As COO, Todd will be responsible for sales, finance, marketing, as well as shared corporate services. Todd has over 22 years experience from product concept to global launch, and P&L management across the high tech and digital media spaces.  Todd’s sales, product and customer service leadership and experience will help Footmarks to quickly scale.  Prior to joining Footmarks, Todd was the global owner of Microsoft’s Windows 8 Ads in Apps and Mobile advertising sales strategy and businesses. Footmarks welcomes Todd as a key member of the company’s executive team. His considerable experience building and managing global businesses will be a valuable asset to Footmarks as it scales its operations globally. “Todd brings valuable leadership and business experience to the Footmarks executive team,” says Preston Reed, Footmarks CEO. “He...
Read More