Tech | Footmarks | Page 2
It’s been over a week since Apple’s high-profile WWDC. In the days leading up to the event, many speculated this would be the year of the iBeacon. After the technology’s surreptitious introduction at last year’s conference, developers and members of the press expected the technology to feature squarely in Apple’s plans for the coming year. And Apple didn’t disappoint. Never before has the future of one technology been as heavily foreshadowed and discussed without actual mention of the technology itself. Indeed, Apple CEO Tim Cook never mentioned the iBeacon by name once within his two hour keynote. Nevertheless, with the press and developer communities having spent the past week dissecting every announcement out of Cupertino, it is clear that many of the changes to Apple’s mobile operating system – the upcoming features of iOS8 – will have huge implications for the use, adoption, and impact of beacon technology. Here we...
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Last week, TechCrunch – via inMarket’s Mark DiPaola – suggested 5 important questions retailers should pose to beacon providers “before [they] beacon.” Because, as he writes, “there have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field,” we thought we’d use this opportunity at Footmarks to allay any “confusion about how to use these devices at scale.” So – here’s those 5 questions for beacon providers, answered by Footmarks – an end-to-end platform, boasting secure and reliable patent-pending hardware and an innovative and intuitive experience platform. 1. Which apps do these beacons work with, and how many people use those apps? Footmarks’ SDK gets built into our clients’ existing apps to bring location intelligence to the client-end user relationship and enhance the app’s utility for both client and end user. As DiPaola correctly points out, the larger the app network in place, the greater...
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If a picture is worth a thousand words, then a demo must be priceless. …Or at least that was the takeaway from last week’s TechDay, when we exhibited our beacon technology at the all-day tech event.   Explaining Footmarks isn’t easy. For starters there’s the beacon. While we work with the technology –  and with people who work with the technology – every day, beacons have yet to become mainstream. And even seasoned technologists, like those who stopped by our booth on Thursday, had multiple questions about beacons – from the devices themselves, to the iBeacon protocol, to how beacons differ from their proximity-sensing forbearers, like GPS and NFC. Then there were questions about the technology’s application. How could beacons be used in the retail environment? And how could location tracking, push notifications, and analytics – with obvious benefits for the retailer – be desirable, or even relevant, to the...
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As the iBeacon™ Gospel Spreads, Security becomes the Focus:

In light of Apple’s new iBeacon™ specification and MFi certification program, both implemented early last week, we thought we’d take the opportunity to highlight Footmarks’ patent-pending security features. The Footmarks secure solution remains compatible with the iBeacon and SIG standards, but provide retailers with complete control over their customers’ in store experiences. Following massive data breaches at Target, Neiman Marcus Group and a handful of other retailers at the end of last year, security has fast become the industry buzzword for 2014. Just this past weekend, Sears Holdings Corp., the multinational department store chain, announced an investigation into its own possible security breach, and the company is now one of many trying to build back consumer trust and goodwill. While credit card-related breaches have plagued retailers for years, the issue of beacon security is much newer, and comes with its own set of concerns. Beacons present much less of a...
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“Smart Lighting” vs. Beacons: Footmarks Dives Into The Debate

When it comes to the development of micro-location solutions, there have been no shortage of technologies around which developers have rallied. From old-school GPS and NFC, to Bluetooth Low Energy and the rise of scalably deployable beacons, the question is not if we’ll successfully deliver contextual digital content and analytics to physical spaces, but how. Philips grabbed headlines early last week, with its announcement of an “intelligent LED in-store lighting” system the company is piloting at a retailer in Düsseldorf. The lighting unit uses visual light communication (VLC) to enable LED fixtures to relay location and product information to smartphones via a companion app (much in the way beacons use BLE). Philips has yet to reveal what technology it’s using for communication, or what devices are compatible, but coverage in the Verge for one, considers lighting and beacon technology a “surprisingly logical” pairing (albeit while questioning its cost effectiveness). Doug Thompson, over...
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