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Footmarks Talks Strategy, Funding & the Future

This week was a big week for Footmarks. After many months of fundraising, we’re thrilled to announce we closed our seed round at just over $1.85 million, with funds coming from several strategic investors. To mark this significant milestone, we sat down with Footmarks’ President, Todd Paris, to ask about Footmarks’ recent industry moves, new company hires, and what the team plans to do with the new investment. Footmarks Blog: The market for location analytics has evolved in recent months: Apple’s iOS8 put the kibosh on WiFi tracking, Apple Pay has given new life to NFC, and a few well-publicized beacon deployments have helped educate the public, mobile agencies, and a wide-range of industry verticals as to the potential of BLE technology. What do you think the market is looking for currently? Todd: I look at the market from two perspectives – enterprise and consumer.  For consumers we talk about…

Date, Don’t Get Married

Last week, Footmarks COO Todd Paris took one for the team, and headed to Deer Valley, Utah, to present “How Geolocation is Changing Retail,” at Digiday’s annual Summit. If you’re going to talk about emerging technologies in retail for 72 hours, Deer Valley, is the place to do it. For the first day of the event, social media was alive with enviable views from the conference’s mountain top perch. Fortunately, the Summit’s speakers and guests were able to pull themselves away from bowling and trail runs long enough to put on a great event.         Digiday summarized the Summit’s key takeaways, and it’s not surprising beacons featured front and center. As they write, “almost every presentation touched on this technology,” and indeed, all eyes were on R/GA Director David Womak, and Footmarks COO Todd, as they gave the audience a live demonstration of the rich analytics afforded…

Study: “iBeacons in retail stores blowing up app usage, ad engagement.”

Summer’s here, the sun’s out, and we finally finished the move to our swank new Bellevue office. If that weren’t enough to celebrate, here are some super encouraging stats, released this week from the ad platform inMarket. According to their study, use of beacons in retail stores delivered: – a 19x increase in interactions with advertised products, – a 16.5x increase in app usage in-store, – and a 6.4x increase in app retention. This is good news. Not only does it validate our own mission to enrich lives through ambient technology, but it means consumers are finding real value in contextualized messaging and personalized experiences, delivered in-store, right at the moment they’re needed most. inMarket’s CEO Todd DiPaola summarizes his company’s findings: “Successful geofencing improves the consumer experience while increasing engagement value for brands. With today’s data release, we now have proof that consumers appreciate this value in a measurable…

Beacons & iOS8

It’s been over a week since Apple’s high-profile WWDC. In the days leading up to the event, many speculated this would be the year of the iBeacon. After the technology’s surreptitious introduction at last year’s conference, developers and members of the press expected the technology to feature squarely in Apple’s plans for the coming year. And Apple didn’t disappoint. Never before has the future of one technology been as heavily foreshadowed and discussed without actual mention of the technology itself. Indeed, Apple CEO Tim Cook never mentioned the iBeacon by name once within his two hour keynote. Nevertheless, with the press and developer communities having spent the past week dissecting every announcement out of Cupertino, it is clear that many of the changes to Apple’s mobile operating system – the upcoming features of iOS8 – will have huge implications for the use, adoption, and impact of beacon technology. Here we…

Never Wait in Line Again!

Never wait in line again, with Footmarks’ location intelligent software, powered by RFduino: http://ow.ly/xNPOg. Footmarks’ ambient microlocation solution uses secure hardware and a powerful SDK to bring digital intelligence to physical spaces, and enable relevant and real-time personalized customer experiences. With Footmarks’ Coffee Queue App, customers can pre-order and pay for their order in-app. Customers approaching the store passively alert baristas to their proximity, and their orders are prepared. Arriving customers can then bypass order and payment lines and pick up their coffee – hot and ready when they enter. These time-saving experiences and so many more are possible with Footmarks beacons, intuitive management and experience platform, marketing console and configurable SDKs. Write to us at partners@footmarks.com or call us at 1 (800)-558-2556 to learn more. With special thanks to RF Digital and the Lost Bean.  Footmarks: Smarter environments. Happier customers. More informed brands.