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Beacon State of Mind: Dining Out

If there’s anything New Yorkers practice as competitively as the apartment hunt, it’s the sport of restaurant reservations. Beacons could help here too; providing aspiring diners with menus and daily specials as they approach, as well as reservation openings and wait times, and the ability to pay for their meal once they’re done. Beacons also hold promise for restaurateurs. With POS integration, the technology can also provide new insight to visitor frequency and customers’ order histories, and help restaurants better allocate resources and staff. For City eateries already offering — or soon to offer — in-app preordering for in store pickup, beacons are a logical next step. A handful of restaurants in the city are already experimenting with beacons and mobile payments. These downtown hotspots are driving hungry New Yorkers to their venues through location-based offers, and guaranteed easy payment through self-checkout and digital tabs. (Whether this location-based technology will actually shorten your wait time at Starbucks however,…

Beacon State of Mind: Our Vision for NYC

At Footmarks, we believe bringing digital intelligence to physical spaces will usher a golden age of retail. But we also know beacon technology — free from connectivity concerns and the battery-draining shortcomings of GPS — has wide application beyond the realm of commerce. In fact, we think some of the most exciting uses of beacons today are those that improve urban living and enable smarter cities. Beacons, which use Bluetooth Low Energy to send and receive signals, are just as effective indoors as out, and afford connections between the physical world and the digital world with an unprecedented level of granularity. We’re particularly eager for our new hometown of New York City to embrace beacon technology, and so the Footmarks team has been busy brainstorming ways in which beacons could provide transformative experiences for New Yorkers, as well as groundbreaking improvements in city governance. Here are 7 verticals in which beacons could have an impact right…

Beacons: The New Black?

Last night, the fifth annual Fashion 2.0 Awards honored the fashion industry’s tech-in-fashion trailblazers. British ecommerce powerhouse ASOS took home the Top Innovator and Best Facebook awards. Nike’s Fuel Band was awarded Best Wearable Tech, and New York startup Warby Parker took home the coveted Visionary Award. (Click here for the evening’s full list of the winners). With the spring shows officially a wrap, we’ve comprised our own list of tech-related brand and marketing innovations from the runways. There were Fendi drones in Milan, Moschino let viewers live-shop their show, our R/GA Connected Devices Accelerator deskmates RingBlingz made their first public appearance, and Karl Lagerfeld gave his blessing to good old fashioned brick and mortar grocery shopping. While the use of beacons at the spring shows would have been the ultimate fashion statement, we’re highlighting the technology’s applications and advantages now — with hope they’ll make their Fashion Week debut this fall. Drones: Deliveries are so last season Per a…

“Smart Lighting” vs. Beacons: Footmarks Dives Into The Debate

When it comes to the development of micro-location solutions, there have been no shortage of technologies around which developers have rallied. From old-school GPS and NFC, to Bluetooth Low Energy and the rise of scalably deployable beacons, the question is not if we’ll successfully deliver contextual digital content and analytics to physical spaces, but how. Philips grabbed headlines early last week, with its announcement of an “intelligent LED in-store lighting” system the company is piloting at a retailer in Düsseldorf. The lighting unit uses visual light communication (VLC) to enable LED fixtures to relay location and product information to smartphones via a companion app (much in the way beacons use BLE). Philips has yet to reveal what technology it’s using for communication, or what devices are compatible, but coverage in the Verge for one, considers lighting and beacon technology a “surprisingly logical” pairing (albeit while questioning its cost effectiveness). Doug Thompson, over…

For the Footmarks Founders, it was Love at First Sight

For the Footmarks.com co-founding team, it was love at first sight. Just in time for Valentine’s Day, the Footmarks co-founder team looks back at what brought them together at a Seattle Hackathon in December, 2012. Hear how Casey ditched his date to spend a night coding (“It was worth it”), and how Preston – after a 24 hr whirlwind courtship – knew Skylar was “the one.”