iBeacon | Footmarks | Page 3

Footmarks: Just Getting Started…

Time really flies when you’re working at a startup. It’s already the second week of April, and it’s hard to believe our SXSW demo was a month ago today. While much has changed since we started at the Accelerator in November, some things – like our passion for the technology, our aspirations for the company, and our core mission – remain the same. Not long after arriving at the Accelerator, Casey, Skylar and Preston sat down with the R/GA Digital Studio Team to talk Footmarks’ origins, their goals for the Accelerator, and the team’s vision for the company’s future. Click here to watch the video interview in its entirety. Or skip through to see the highlights below: Apple’s validation of the market: 07:30. By now the story of the beacons’ stealth emergence is well known: Apple released the iBeacon as an unaddressed footnote at last year’s WWDC keynote. Fast forward a…

As the iBeacon™ Gospel Spreads, Security becomes the Focus:

In light of Apple’s new iBeacon™ specification and MFi certification program, both implemented early last week, we thought we’d take the opportunity to highlight Footmarks’ patent-pending security features. The Footmarks secure solution remains compatible with the iBeacon and SIG standards, but provide retailers with complete control over their customers’ in store experiences. Following massive data breaches at Target, Neiman Marcus Group and a handful of other retailers at the end of last year, security has fast become the industry buzzword for 2014. Just this past weekend, Sears Holdings Corp., the multinational department store chain, announced an investigation into its own possible security breach, and the company is now one of many trying to build back consumer trust and goodwill. While credit card-related breaches have plagued retailers for years, the issue of beacon security is much newer, and comes with its own set of concerns. Beacons present much less of a…