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Footmarks Talks Strategy, Funding & the Future

This week was a big week for Footmarks. After many months of fundraising, we’re thrilled to announce we closed our seed round at just over $1.85 million, with funds coming from several strategic investors. To mark this significant milestone, we sat down with Footmarks’ President, Todd Paris, to ask about Footmarks’ recent industry moves, new company hires, and what the team plans to do with the new investment. Footmarks Blog: The market for location analytics has evolved in recent months: Apple’s iOS8 put the kibosh on WiFi tracking, Apple Pay has given new life to NFC, and a few well-publicized beacon deployments have helped educate the public, mobile agencies, and a wide-range of industry verticals as to the potential of BLE technology. What do you think the market is looking for currently? Todd: I look at the market from two perspectives – enterprise and consumer.  For consumers we talk about…

5 Questions for Beacon Providers, Answered

Last week, TechCrunch – via inMarket’s Mark DiPaola – suggested 5 important questions retailers should pose to beacon providers “before [they] beacon.” Because, as he writes, “there have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field,” we thought we’d use this opportunity at Footmarks to allay any “confusion about how to use these devices at scale.” So – here’s those 5 questions for beacon providers, answered by Footmarks – an end-to-end platform, boasting secure and reliable patent-pending hardware and an innovative and intuitive experience platform. 1. Which apps do these beacons work with, and how many people use those apps? Footmarks’ SDK gets built into our clients’ existing apps to bring location intelligence to the client-end user relationship and enhance the app’s utility for both client and end user. As DiPaola correctly points out, the larger the app network in place, the greater…

Former Microsoft Executive Joins Footmarks’ Leadership Team

New York City, NY (PRWEB) May 09, 2014 — Footmarks is excited to welcome former Microsoft Executive Todd Paris as its new COO. As COO, Todd will be responsible for sales, finance, marketing, as well as shared corporate services. Todd has over 22 years experience from product concept to global launch, and P&L management across the high tech and digital media spaces.  Todd’s sales, product and customer service leadership and experience will help Footmarks to quickly scale.  Prior to joining Footmarks, Todd was the global owner of Microsoft’s Windows 8 Ads in Apps and Mobile advertising sales strategy and businesses. Footmarks welcomes Todd as a key member of the company’s executive team. His considerable experience building and managing global businesses will be a valuable asset to Footmarks as it scales its operations globally. “Todd brings valuable leadership and business experience to the Footmarks executive team,” says Preston Reed, Footmarks CEO. “He…