Retail

Mars gains in-store display insights with Azure IoT Central
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Mars gains in-store display insights with Azure IoT Central

Featured, Retail, Tech

Mars gains in-store display insights with Azure IoT Central

Mars, Incorporated is a global manufacturer of confectionary and other food products and is known for iconic candy brands such as Mars bars, Milky Way, M&M’s, Skittles, Snickers, and Twix. Seasonal and themed in-store displays play a key role in how Mars connects with consumers across retail locations. When planning its Halloween display strategy, Mars was exploring opportunities to innovate. [...]

By Preston|2020-01-29T17:58:02+00:00January 29th, 2020|Featured, Retail, Tech|Comments Off

How Redbox delivers in-store personalized marketing using IoT
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How Redbox delivers in-store personalized marketing using IoT

Featured, Footmarks, Partnerships, Retail, Tech

How Redbox delivers in-store personalized marketing using IoT

Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized [...]

By Footmarks|2019-06-11T17:27:48+00:00June 7th, 2019|Featured, Footmarks, Partnerships, Retail, Tech|Comments Off