Frequently Asked Questions
Asset Tracking
Dispelling the Myths of Beacons
| Feature | The Myth | The Truth |
|---|---|---|
| Battery Life | Batteries lose their power after a few months. |
What really effects the battery lifespan of a beacon is the firmware settings, physical environment and size of battery. Our Tag+ asset tracking beacons have a battery lifespan of 18 to 24 months, while our 2AA asset tracking beacon has a lifespan of 6+ years. The reason for this longevity lies in our proprietary firmware, which manages the broadcast power and intervals. The Tag+ beacons have a coin cell battery (2032) and the 2AA beacons use alkaline or lithium AA batteries. |
| Tracking and Privacy | Beacons are collecting data and tracking me |
Beacons do not collect data; they simply broadcast a signal that mobile apps can detect. The privacy policy of the application on your mobile device determines what is done with the location information derived from that data, however no PII is shared with Footmarks . We are only passed the Beacons ID, Lat/Long and a timestamp. The focus of the SmartTracking platform is to determine the location of physical assets, such as product displays. |
We provide asset tracking and merchandising execution solutions for Cardboard and Corrugated Point of Purchase Displays, Cardboard Displays, Corrugated Displays for Point of Purchase (POP displays), Wire Racks, Permanent and Temporary Endcap Displays, Specialty Displays, Floor Displays and many others that are used for retail execution. For more information, contact us or review more about our asset tracking program.
Yes. Footmarks technology is compliant with both the California Consumer Protection Act as well as the EU-U.S. Privacy Shield Framework. For more information please review our privacy policy
Beacons can broadcast as close as 2 meters away up to 200 meters, which largely depends on the environment where the beacons are placed.
Yes. We have SDKs (software development kits) that can be used in company mobile apps. The SDKs for iOS and Android contain everything necessary in order to track assets and everything SmartConnect has to offer.
Yes. The SmartTracking platform is not only cost effective for small campaigns, but scales to massive deployments of consumer product displays into the millions.
No. Gateways are not required in the retail stores in order to track product displays for retail execution. Our SmartTracking platform detects product displays while in-market and out-of-market using millions of devices that discovers the broadcast from our secure beacons, which allows the system to determine the exact location of the product displays. Read more about our asset tracking platform and how we help CPGs with their merchandising displays.
Our SmartTracking platform detects product displays while in-market and out-of-market using millions of devices that discovers the broadcast from our secure beacons, which allows the system to determine the exact location of the product displays. Read more about our asset tracking platform and how we help CPGs with their merchandising displays.
FEATURED POST
Mars gains in-store display insights with Azure IoT Central
Mars, Incorporated is a global manufacturer of confectionary and other food products and is known for iconic candy brands such as Mars bars, Milky Way, M&M’s, Skittles, Snickers, and Twix. Seasonal and themed in-store displays play a key role in how Mars connects with consumers across retail locations. When planning its Halloween display strategy, Mars was exploring opportunities to innovate.