Blog | Footmarks

Revolutionizing Retail: The Game-Changing Benefits of Tracking POS Displays
Gallery
Revolutionizing Retail: The Game-Changing Benefits of Tracking POS Displays

Featured

Revolutionizing Retail: The Game-Changing Benefits of Tracking POS Displays

Locations The Importance of Precision: Understanding POS Display Tracking In retail, staying ahead of the competition requires more than quality products and attractive pricing. It demands a deep understanding of consumer behavior, effective use of retail space, and data-driven decision-making. Point-of-Sale (POS) display location tracking is changing how Consumer Packaged Goods (CPG) companies’ approach in-store marketing and merchandising. The Evolution [...]

By Preston|2024-12-03T18:09:46+00:00November 3rd, 2024|Featured|Comments Off

Mars gains in-store display insights with Azure IoT Central
Gallery
Mars gains in-store display insights with Azure IoT Central

Retail, Tech

Mars gains in-store display insights with Azure IoT Central

Mars, Incorporated is a global manufacturer of confectionary and other food products and is known for iconic candy brands such as Mars bars, Milky Way, M&M’s, Skittles, Snickers, and Twix. Seasonal and themed in-store displays play a key role in how Mars connects with consumers across retail locations. When planning its Halloween display strategy, Mars was exploring opportunities to innovate. [...]

By Preston|2024-12-03T18:11:32+00:00January 29th, 2020|Retail, Tech|Comments Off

Deliver on an intelligent supply chain
Gallery
Deliver on an intelligent supply chain

Retail, Tech

Deliver on an intelligent supply chain

Deliver on an intelligent supply chain: Close the gap between demand and fulfillment to delight your customers So much of customer satisfaction rests in ensuring that you have the right products in the right place at the right time, and infusing data-driven intelligence into your supply chain can help make all the difference. Mars, Inc. For most consumer-packaged goods companies, [...]

By Preston|2024-12-03T18:11:54+00:00January 9th, 2020|Retail, Tech|Comments Off

How Redbox delivers in-store personalized marketing using IoT
Gallery
How Redbox delivers in-store personalized marketing using IoT

Footmarks, Partnerships, Retail, Tech

How Redbox delivers in-store personalized marketing using IoT

Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized [...]

By Footmarks|2024-12-03T18:12:19+00:00June 7th, 2019|Footmarks, Partnerships, Retail, Tech|Comments Off