In the constantly evolving retail landscape, every square inch of your store is prime real estate. Measuring ROI of point of sale displays isn’t just about tracking numbers–it’s a strategic approach to understanding the true value these displays bring to your bottom line. Point of Sale (POS) displays are powerful tools that bridge the gap between brand promotion and purchase [...]
Locations The Importance of Precision: Understanding POS Display Tracking In retail, staying ahead of the competition requires more than quality products and attractive pricing. It demands a deep understanding of consumer behavior, effective use of retail space, and data-driven decision-making. Point-of-Sale (POS) display location tracking is changing how Consumer Packaged Goods (CPG) companies’ approach in-store marketing and merchandising. The Evolution [...]
Deliver on an intelligent supply chain: Close the gap between demand and fulfillment to delight your customers So much of customer satisfaction rests in ensuring that you have the right products in the right place at the right time, and infusing data-driven intelligence into your supply chain can help make all the difference. Mars, Inc. For most consumer-packaged goods companies, [...]
Mars, Incorporated is a global manufacturer of confectionary and other food products and is known for iconic candy brands such as Mars bars, Milky Way, M&M’s, Skittles, Snickers, and Twix. Seasonal and themed in-store displays play a key role in how Mars connects with consumers across retail locations. When planning its Halloween display strategy, Mars was exploring opportunities to innovate. [...]
