Mars, Incorporated is a global manufacturer of confectionary and other food products and is known for iconic candy brands such as Mars bars, Milky Way, M&M’s, Skittles, Snickers, and Twix. Seasonal and themed in-store displays play a key role in how Mars connects with consumers across retail locations. When planning its Halloween display strategy, Mars was exploring opportunities to innovate. [...]
Deliver on an intelligent supply chain: Close the gap between demand and fulfillment to delight your customers So much of customer satisfaction rests in ensuring that you have the right products in the right place at the right time, and infusing data-driven intelligence into your supply chain can help make all the difference. Mars, Inc. For most consumer-packaged goods companies, [...]
Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized [...]
