Case Studies

Unlocking In-Store ROI with End-to-End Visibility

A Holiday 2024 Case Study with a Global Beverage Brand

Executive Summary

A Global Beverage Brand partnered with Footmarks to pilot beacon-enabled tracking in one of their sales regions for 3,243 holiday displays across 13 display types. The initiative uncovered challenges in execution -- only 33.6% of displays reached stores -- and millions in lost sales, $175K+ in lost value, and became a catalyst for systemic changes. This whitepaper outlines how beacon technology from Footmarks surfaced critical gaps in execution, enabled a new data-driven approach to merchandising, and set the stage for future improvements across the brand's national footprint.