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Consumer Package Goods (CPG)

Our nationwide network of field reps make it scalable and simple to track and manage large networks of assets.

Get real-time insights, streamlined operations, and complete control.

Footmarks SmartTracking dashboard

Complete Visibility.
Real-Time Compliance. Proven Display ROI.

Footmarks SmartTracking closes the execution gap with real-time, store-level data on every display. Our Bluetooth beacon technology and cloud-based platform give you continuous, automated visibility across your entire retail network.

SmartTracking by Footmarks logo

No field audits. No guessing. No blind spots.

Key Capabilities

Tag Displays at the Warehouse
Every display is equipped with a Footmarks Smart Beacon before leaving your manufacturer, warehouse or kitting center.
Track Distribution in Real Time
Monitor transit activity and arrival confirmation across retail destinations.
Verify In-Store Execution Automatically
Instantly detect when displays are installed, activated, and live on the retail floor — store by store.
Monitor Performance Over Time
Understand how long displays remain active, identify compliance trends, and spot execution gaps early.
Actionable Data in Real Time
Access your data via dashboards, custom reporting, and alerts — without burdening field teams or retail partners.

Built for CPG Scale

Supports hundreds of thousands of retail locations and millions of displays
Powered by Azure for enterprise-grade reliability and scalability
Minimal setup — no in‑store networking required
Designed for rapid onboarding and seamless enterprise deployment

Ready to quantify display ROI across your retail network?

The Display Tracking Solution Behind Global Brands

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Turn Every Retail Display into a Measurable, Managed Asset.

Protect Your Display Investments. Maximize ROI at the Shelf.

Your high‑cost, permanent displays aren’t just marketing expenses — they’re long‑term capital assets. With Fixed Asset Solutions, leading CPG companies gain full visibility and control over every cooler, kiosk, and branded fixture across retail locations.

Track & Verify Placement
Know exactly where each display is installed, from launch to retirement.
Optimize ROI
Tie display investment to performance to ensure assets deliver at the shelf.
Simplify Depreciation & Compliance
Automate depreciation schedules aligned to IRS and GAAP rules to reduce risk.
Reduce Loss & Ghost Assets
Reconcile field audits with your asset database to prevent costly losses.
Plan for the Future
Forecast replacement cycles, flag underperformers, and reallocate with confidence.

With a Fixed Asset Solution, your display execution moves beyond placement — it becomes a strategic, measurable investment that drives growth while staying compliant.

“Because every display is more than marketing — it’s an investment.”

Powering Every Display Type

With our versatile Bluetooth Beacon sensors, we seamlessly track and manage large-scale networks of assets and their data — delivering unmatched visibility and control.

Retail display types tracked by Footmarks

Turning Fragmentation into Measurable ROI
in a Three-tier Supply Chain

From producer to distributor to retailer — see exactly where your displays are, without blind spots.

The Challenge

In the Beer, Wine, and Spirits industry, the three-tier distribution system introduces layers of complexity. Producers hand off to distributors, distributors deliver to retailers, and each partner controls a piece of the journey.

That handoff creates blind spots. Displays may get lost, delayed, or under‑utilized, and accountability is hard to pin down when responsibility is spread across multiple players. Who's ensuring compliance? Who's tracking ROI? Who takes action when assets go missing?

Without a unified tracking solution, the result is finger‑pointing, wasted spend, and lost opportunities at retail.

Three-tier supply chain visibility diagram

Value Proposition

Footmarks cuts through this complexity. By providing real‑time visibility across all three tiers, we create a single source of truth that eliminates the gaps between producers, distributors, and retailers.

Track displays and assets as they move across partners
Verify execution at the point of sale
Hold every tier accountable with data, not guesswork

With Footmarks, brands turn a fragmented supply chain into a measurable, managed, and profitable system.

Real Results from Leading CPG Brands

Our customers are our most compelling advocates. Learn why companies partner with Footmarks to drive operational efficiency and control.

Footmarks customer testimonial

"In the past, execution issues were often discovered too late to fix. With Footmarks, we have near real-time visibility that allows us to protect our shelf presence and maximize revenue during key promotional windows."

--Head of Merchandising Center of Excellence, Global Snack Food Company

"Footmarks SmartTracking has brought a new level of precision to how we manage our retail activations. We no longer have to rely solely on manual field reports — the real-time data allows us to ensure our displays are executed as planned."

--Brand Marketing Director, Global Beverage Company

Estimate Your True Cost of Non‑Compliance (Calculator)

Estimate the cost of non‑compliant displays versus your target execution. The opportunity costs of low-compliance can be significant. It includes lost sales from unexecuted displays. Adjust the inputs to mirror your programs; and calculate the true-cost of display nonn-commpliance.

Calculator
Non-compliant displays
2,250
Based on target minus current
Lost revenue (est.)
$810,000
Uplift × weeks × non‑compliant
Catch-up field cost
$27,000
Revisit cost × non‑compliant
Total impact
$837,000
Lost revenue + catch‑up cost

FAQs

Ready to stop losing assets?

Plug Footmarks into your sites and routes in days-not months.